Highland areas in Thailand suffer from deforestation due to overproduction of maize and more ecologically favourable crops such as coffee or cacao were perceived as attractive alternatives.
Beyond the obvious option to export coffee and cacao, policy schemes are being enacted to promote local production for local consumption.
A domestic boom in coffee consumption and shifting cultural values toward the practice of coffee drinking has, put farmers in a position to benefit by cashing in on “local coffee” and improving environmental conditions.
Both productions of coffee and cacao are today real assets for the region thanks, of course also, of the quality of the productions.
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